Everyone loves a list. Don’t bother writing in paragraphs – nobody will read it! On the modern interweb people crave bite-sized chunks.
Pick a number – any number. Tell people how many things will be in your list, so that their expectations are set. Some classic examples include: 3 steps to heaven, 50 ways to leave your lover, 12 days of Christmas
Make it personal. People are more likely to click on links that begin with the word “You” or “Your”, as they will think it’s about them.
Make it a question. People want content to address a specific question they need to solve, so always include one of the following words in your title: how, when, where, who, what, why
Positive Adjectives. People don’t want to read a good list – they want to read a great list! Use overly-positive adjectives to heighten the importance of what you’re saying.
Stick to the point. Don’t deviate off-topic in the middle of the list and start talking about something else.
Always back up your laptop. See point 6.
Try not to run out of content. It can be tempting to pad out the latter items in the list with waffle, if you’ve run out of things to say.
Save the best for last. You want to end your list with your strongest point, so that it ends on a high.
Recap and recycle. If you run out of things to say, repeat some of your former points, such as creating a numbered list, beginning with you or yours, with a question and a positive adjective.
Never write too many steps!
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