Your 10 tips for how to write the best blog post
- Everyone loves a list. Don’t bother writing in paragraphs – nobody will read it! On the modern interweb people crave bite-sized chunks.
- Pick a number – any number. Tell people how many things will be in your list, so that their expectations are set. Some classic examples include: 3 steps to heaven, 50 ways to leave your lover, 12 days of Christmas
- Make it personal. People are more likely to click on links that begin with the word “You” or “Your”, as they will think it’s about them.
- Make it a question. People want content to address a specific question they need to solve, so always include one of the following words in your title: how, when, where, who, what, why
- Positive Adjectives. People don’t want to read a good list – they want to read a great list! Use overly-positive adjectives to heighten the importance of what you’re saying.
- Stick to the point. Don’t deviate off-topic in the middle of the list and start talking about something else.
- Always back up your laptop. See point 6.
- Try not to run out of content. It can be tempting to pad out the latter items in the list with waffle, if you’ve run out of things to say.
- Save the best for last. You want to end your list with your strongest point, so that it ends on a high.
- Recap and recycle. If you run out of things to say, repeat some of your former points, such as creating a numbered list, beginning with you or yours, with a question and a positive adjective.
- Never write too many steps!